How do Brands Choose Influencers?

How do brands find the influencers they work with? It’s a good question and as an influencer or content creator, understanding this can go a long way to developing meaningful collaborations with brands.In today's episode, we'll be discussing 5 primary ways which influencers can explore to secure opportunities to work with brands:1.  Direct Relationships2. Influencer Agencies3. Talent Managers and Scouts4.  Influencer Marketing Platforms5. Networking Events and ReferralsIn Today’s Episode[00:01:18] Five primary ways brands find influencers to work with[00:01:51] Other ways brands search for influencers to work with[00:02:37] Influencers and Brands: Direct Relationships[00:04:33] Advantages and Disadvantages of Direct Relationships[00:07:32] Influencers and Brands: Influencer Agencies[00:09:11] Advantages and Disadvantages of Influencer Agencies[00:14:13] Influencers and Brands: Talent Managers and Scouts[00:16:59] Advantages and Disadvantages of Talent Managers and Scouts[00:19:34] Influencers and Brands: Influencer Marketing Platforms[00:20:26] Advantages and Disadvantages of Influencer Marketing Platforms[00:23:52] Influencers and Brands: Networking Events and Referrals[00:24:16] Advantages and Disadvantages of Networking Events[00:30:29] Episode Recap[00:33:25] Episode ResourcesBy understanding the primary avenues brands find influencers to work with– from direct relationships to the power of networking – influencers are better equipped to position themselves in ways to develop meaningful brand collaborations.Episode resources and show notes are available at https://thebusinessofinfluence.com/ep7LINKS:Website: https://thebusinessofinfluence.com/learn/Instagram: https://www.instagram.com/thebusinessofinfluence_/                                                                                                                YouTube: https://www.youtube.com/@thebusinessofinfluence