How Kronda Adair Made $86,500 From A Small Email List

Do you think you have a 'small' email list? Then you might want to think again because our member Kronda Adair from Karvel Digital made a whopping $86,500 using ONE campaign from a small email list of just over 600 subscribers. Want to know how it's done? SOME EPISODE HIGHLIGHTS: (0:16) Join our FREE Facebook Group. (4:03) Check out our sponsor ZeroBounce. (5:51) Who is League member Kronda Adair?(10:25) How did Kronda get started with email marketing?(12:07) What was Kronda's biggest barrier with email marketing?(15:13) What's the first change Kronda made when she joined The League? (18:12) Was the time doing email marketing well-spent for Kronda?(22:19) What results did Kronda get with her email marketing?(25:36) What's next for Kronda and her email marketing?(27:37) What's the ONE action that had the most impact on Kronda's email marketing?(30:16) Subject line of the week.
Who is League member Kronda Adair?Kronda is a certified marketing automation service provider. She builds automated engines in marketing, sales, and onboarding for mission-driven service-based business owners. After moving away from making WordPress websites, for the last four years, Kronda’s flagship, front-facing offer had been a Content Boot Camp designed to teach people how to create content that makes sales.However, after reviewing her business and her customers' needs, Kronda recently created a brand new offer called CRM to Sales, which is focused on helping people build marketing automation for sales or onboarding. Kronda and her team do an audit to optimise their clients' existing automation and create a strategy for them.
How did Kronda get started with email marketing?Kronda was the type of business owner who used to tell everyone how great and important email marketing was, but, ironically, she wasn’t doing anything specifically with it! She had a ‘join my newsletter’ type of approach to email marketing and had about 100 people on her list.When Kronda decided to become more consistent with email, she started publishing a blog post every week and would then email her list about it. This gave her lots of opportunities to start speaking on podcasts and stages. By the time she found The League, Kronda was sending out an email every week but didn’t really have a system.
What was Kronda’s biggest barrier with email marketing? Kronda's biggest struggle up to the point when she joined our membership was finding something new to talk about every week. With the plan to create content with a purpose, she'd focus on what she was trying to sell. And that felt like a heavy mental lift because her content wasn’t planned out in advance and it was emotionally draining to come up with ideas for it. Kronda said it felt like a lot of work! Plus, selling to her list was an uphill struggle, and she had to burn a lot of mental calories to keep up with that.A writer by inclination, Kronda didn't put the process off, as such. In fact, as a natural extrovert, even before email marketing was a thing, she’d send out emails from her account and BCC a bunch of people she knew in order to keep in touch with them. She’d always wanted to