How Smarter Marketing Will Drive Sustainability - with Katie O'Shea of Green Generation

Katie O'Shea, director of marketing at Green Generation, visits the show to explain how she and her team are selling sustainability through better marketing messages. We also discuss why proptech is essential for battling climate change, and why doing nothing is the riskiest move for anyone who owns or operates a building. <br/><br/>Connect with Katie:<br/>https://www.greengen.com/<br/>https://www.linkedin.com/in/katieoshea19/<br/><br/>Connect with Neil:<br/>https://www.neilhelsper.com/