How to Become a Trusted Technology Partner

How can technology sales advisors become more than just sales consultants and position themselves as a trusted partner for clients? Joining episode 4 of The Channel Champions Podcast are Chris Moffett and Keith Hartley, Partners at Cloud Communications Group, to talk more about it. Cloud Communications Group is a technology expense management and advisory firm that helps clients optimize recurring technology expenses.  Chris and Keith explain their take on being channel partners, how to provide value to clients, and why advisors should focus on relationship-building over transactional conversations. Key Moments: How Chris and Keith met and began working together How COVID impacted their business and the industry Why TSD relationships are so important How the channel has evolved How to figure out the real problems clients are facing Why advisors should think beyond transactions Why culture and customer experience are so important to Keith and Chris Chris and Keith’s advice for their younger selves What it’s been like to work with Evolve IP <br/>Key Links: Cloud Communications Group: https://cloudcom.net/ Connect with Keith on LinkedIn: https://www.linkedin.com/in/keith-d-hatley-7621251/ Connect with Chris on LinkedIn: https://www.linkedin.com/in/chmoffett/  <br/>