How to communicate climate change?

How can we better engage in conversations about climate change? How do we communicate the serious topic to all kinds of people - and in a way so that people actually care? The Natural History Museum formed the backdrop of this lecture by George Marshall, the founder of Climate Outreach and a leading advisor on climate change communication. The lecture was followed up with a conversation moderated by Jarl Krausing, International Director at CONCITO. The event was held in collaboration with Denmark’s green think tank, CONCITO.