How to Effectively Be Social on Social with Tyler Hergott

On this episode, Eric Forney talks to Tyler Hergott about how he built his photography and videography business, and best practices for real estate agents on social media.  They discuss trends in real estate agent content creation, such as focusing on location-based content, educating viewers, and engaging with people on social media.  Tyler breaks down why authenticity is an important factor in creating relatable content for potential clients.  He also dives into the benefits of creating content based on personal interests to maintain consistency and engagement, and incorporating work-related information into videos of you doing activities outside of work.  Tyler shares tips for overcoming the perception that social media requires extra time and creativity, and how to leverage different platforms based on target audience and sphere of influence.