How to manage multiple GTMs in SaaS (With Dave Boyce)

Is it time to add another GTM? Dave told us before recording "not until after $10M ARR". So of course, we discussed that and much more.We went through the process of establishing different Go-To-Market (GTM) strategies - including the importance of testing and tailoring strategies to match audience behavior, considerations when transitioning from sales-led to product-led growth, and the significance of unit economics in assessing GTM fit. Dave Boyce, a PLG and SaaS expert, shares his insights and experiences throughout the conversation.Check out Dave's substack Product led GTM or follow him on LinkedIn.(00:00) - Introduction (02:58) - Meet Dave Boyce (05:20) - The downside of multiple motions (10:13) - Sequence of events (18:35) - Is it time? And how do we test? (25:12) - From sales led to PLG and vice versa (29:08) - Adding PLG to sales led (31:46) - When to pull the plug (38:29) - If it's broken, here's how to find a new one
***This episode of The Revenue Formula is brought to you by Growblocks. Finding and fixing problems in your GTM shouldn't take weeks. It should happen instantly.That's why Growblocks built the first RevOps platform that shows you your entire funnel, split by motions, segments and more - so you can find problems, the root-cause and identify solutions fast, all in the same platform.***Connect with us
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