How to market with influencers: Insights from Kalim Kalla

Is influencer marketing still working? Can it still help your band by getting a bunch of Instagram and TikTok folk on your side?Great influencer chat this week with Kalim Kalla the Brand Manager for Patrol Grooming. Kalim explains how he works with influencers, we talk about the differences between influencers and micro-influencers and how Patrol Grooming prioritise user generated content.You can find Kalim on LinkedIn and don't forget to check out the Patrol Grooming website.Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Check out more episodes at https://www.jtid.co.uk/podcasts