How to measure salesperson performance

There are two main types of sales performance measures:

Objective measures focus on quantifiable outcomes, such as the number of sales or revenue generatedSubjective measures focus on more qualitative aspects, such as customer satisfaction or the quality of the sales pitch
Knowing how to weigh these different factors when deciding about salesperson performance is hard. 

However, there are some ways to integrate objective and subjective measures to get a more holistic view of performance.