How to Sell a Lot More Courses with John Ainsworth

The global eLearning industry is growing rapidly, and so is the competition. Therefore, course creators are struggling hard to sell their digital resources. If you are also facing hard times selling courses online, get a handful of tips from John Ainsworth, who has profound knowledge in this industry. John Ainsworth is from datadrivenmarketing.co, which guides course creators to build funnels, increase social media presence, and help in marketing activities. Besides, he has a podcast “The art of selling courses online” where you will find case studies, interviews, and traffic-driven videos. In today’s episode, John Ainsworth will share guides and tips on how to sell more courses online.  What Do Course Creators Skip While Marketing? John Ainsworth shared in this podcast that course creators mainly miss three things while marketing and they are: Course creators don’t focus much on selling products to customers who have brought premium goods before. They don’t focus on building converting email list. Course creators don’t force social media audiences to subscribe to the newsletter to grow their email list. Now that you know what course creators miss, time to discover how to sell more courses online. How to Make Audiences Buy Courses from You? There are two strategies to sell more courses online one is Order Bumps and another one is upselling. Now, do you know what these are? Let’s learn about them one by one: Order bump: If a customer goes to the checkout page before placing an order, if they see you are also providing free stuff, such as templates with the plan, they will surely buy it. Upsells: Suppose a customer brought a product plan from you. You can offer more attractive plans to your remaining customers by using upsells. How to Sell Through Email Marketing? Email marketing is an effective marketing activity through which you can connect directly with your audiences. It’s better to send 2-4 emails per month to your customers if your business is suffering.  Moreover, moving subscriptions to your email list is a good practice. Therefore, you can nurture it further for another campaign and increase selling online resources. Pricing Advice for Course Creators At first, you have to create free and low-cost courses that will let your audience convert more. After implementing all the strategies to enhance your sales, increase the price of your products. Common Failure of Course Creators One of the main reasons behind failing to sell courses online is only worrying about creating a perfect product to make money. This causes failure most of the time, as it’s har