Maria West, VP of Marketing at VIB, and Katie Dematteis, Co-Founder of Amateurish Production, recognize that there is so much that AI can do when going from creation to conversion with marketing content. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:49 - Surveyed customers on marketing trends3:24 - Definition of generative AI 4:23 - Statistics on adoption of AI5:52 - How do you see AI generated ideation or content fitting into your larger strategy moving forward? 9:30 - Results from survey10:29 - How do individuals see themselves self-applying AI into different areas of their marketing strategy? 13:20 - Content personalization has the next best potential, after creation.15:51 - What are some advantages or disadvantages of using generative AI content for both production and distribution? 17:43 - Biggest concerns implementing generative AI21: 38 - What are some ideas that you have for how to distribute or syndicate AI generated content?26:38 - How do you think businesses can use AI to improve their lead generation?30:53 - Concluding Remarks

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