How to Use the SWOT Analysis

SWOT analysis is one of the most common tools for businesses to audit and analyze their position and environment. Unfortunately, many companies and individuals take the SWOT analysis and throw them into a drawer once it's complete. They never get to the point of evaluating how they can integrate it into their strategic planning.  How can we incorporate our strengths, weaknesses, opportunities, and threats into our planning without being over-ambitious or biased? Katina urges us to list all the points from the analysis and dig into them with an open mind. You can look at them as a team or with an expert.