How to use trademarks as a SME tech business - Matt Sammon

Matt Sammon has a heap of experience advising all sorts of clients about effective protection and enforcement of their trademarks.  In this episode of "Where's the exit?" Matt takes us through everything that a tech business needs to consider from before launch, right up to a more mature trademark strategy that prepares your business for exit.  What does it make sense to do and what can you safely leave till later.Main points Trademarks are as much about making sure you can use your brands as it is about stopping others Get advice early, while you're naming your business to make sure that the name is free to use Register your company name at least and then discuss what you need for the next few years - it's probably not a lot You might well be able to delay filing in other countries As you grow, stay in touch with your trademark attorney to make sure you still have the right approach as the business changes Watch what others are filing in other countries You can learn more about Matt on his LinkedIn profile and the webiste of his business, Sonder & Clay - both links belowhttps://www.linkedin.com/in/mattsammon/?originalSubdomain=uk<br>https://www.sonderandclay.com/