How Webflow found product-market fit: Bryant Chou on the low-code movement

Before Webflow, creating a website required both a designer and a coder. Now, designers can build websites without code or sacrificing their artistic vision. Listen, as Co-Founder of Webflow, Bryant Chou talks about his journey turning a simple idea of simplifying website-creation into a $4 billion dollar company. Join us as we discuss: Webflow’s organic marketing strategies Lessons learned from Webflow’s private beta How Bryant discovered the product-market fit for Webflow Webflow’s product roadmap positioning Building a team that amplified Webflow’s vision   About Unusual Ventures — Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building infrastructure software and application-level companies. Unusual was founded in 2018 with the mission to reinvent the venture capital engagement model by serving entrepreneurs with an unprecedented level of hands-on services. Described as a partner versus a top-down stakeholder by its portfolio companies, Unusual is laser-focused on serving exceptional founders and teams building innovative products. With offices in Menlo Park, San Francisco, and Boston, Unusual has invested in category-defining companies like Arctic Wolf Networks, Carta, Robinhood, Harness, and Vivun. About Sandhya Hegde — Sandhya is a General Partner at Unusual Ventures, leading investments in enterprise SaaS companies. Previously an early employee and executive at Amplitude, Sandhya is a product-led growth (PLG) coach and mentor. She can be reached at sandhya@unusual.vc and on Twitter (https://twitter.com/sandhya ) and LinkedIn (https://www.linkedin.com/in/sandhyahegde/).  Further reading: Creating a product roadmap: https://www.field-guide.unusual.vc/field-guide-enterprise/pmf-creating-product-roadmap  Fixing Seed-Stage sales for enterprise businesses: https://www.field-guide.unusual.vc/field-guide-enterprise/sales-fixing-seed-stage-sales  Define your ideal customer profile (ICP) and personas: https://www.field-guide.unusual.vc/field-guide-enterprise/sales-intro-to-icp