In Waves of Change Comes True Direction

How do you build a business that can survive decades of shifting industry landscapes and technological monsoons and maintain a brand that professionals respect and trust?  What do you do when that trust is broken? Cameron brought on the venerable Mick Olesh of Waves Audio to distill the company’s mindsets and share insights on how the business has managed to survive over 30 years and remain innovative.  Tune in if you want to discover how Waves has grown through diversification and the challenges of maintaining relationships with a massive customer base spanning multiple industries. Resources:Mick Olesh: mick@waves.comFind out more about Waves StudioverseWaves Creative Access Subscription PlansShop Waves’ Perpetual licensing productsDiscover Waves’ AI-powered Clarity VX ProDiscover Waves’ AI-Powered Clarity VX DeReverb ProAcuity – All-in-one appointment managementDistrokid – The easiest way to get music onto Spotify, Apple, Amazon, Tidal, TikTok, and more. Modern Producer Secrets Podcast is brought to you by Music Producers Alliance®. We help music producers elevate their brands online so they can attract higher quality artists who will pay premium prices for their production services and make a bigger impact in the music industry. Producer & Host: Cameron Bashaw<br />Editorial: Cameron Bashaw<br />Edited in Descript. Try it for yourself!<br />Published by: Teknofonic Recordings LLC<br />Intro Song: A Better Place (instrumental) – Pollux & Castor<br />Outro song: Soap Remix (instrumental) – Pollux & Castor