Interview with Terri Delfino – FormAssembly

In the latest episode of Marketing B2B Tech, we interview Terri Delfino, Chief Marketing Officer at FormAssembly, an online form builder. Terri discusses what makes FormAssembly stand out amongst its competitors and how marketers can integrate forms into their marketing automation and CRM systems like Salesforce. Terri talks about the importance of branding forms, and how features like pre-fills give customers a better experience. She also shares details around the need to be compliant with legislation, such as GDPR, is driving more people to tools like FormAssembly, where it is harder to make a mistake.