It's More Than Just Background Music

Did you know that 70% to 75% of businesses today don’t know that they’re not supposed to be using consumer services such as Pandora or Spotify to play music in their business establishments? That’s over four million businesses in the United States alone. Having a license from just ASCAP, BMI, GMR or SESAC will not cover all the songs on their playlists. There has to be a more inclusive and overall encompassing way to go about ensuring that the music you’re playing in your restaurant or store is legally covered. Artists, along with rights holders of music are leaving 5 to 10 times of what they would earn in a traditional streaming service by not ensuring that they’re getting paid for their music being played in a commercial environment. There has to be a way to educate not only the businesses, but also the rights owners of the music for such endeavors. Enter Lisa Farris. Lisa Farris is the CMO of the company “Soundtrack Your Brand”, which is a B2B Company based out of Stockholm Sweden, providing . She is a graduate of Rutgers University, a former employee of the Recording Academy, Music Marketing Network, and Universal Music Group. Sountrack Your Brand provides over 90 million tracks, building playlists designed for the business, based on the demographics of your customers. www.soundtrackyourbrand.com © 2023 Lotta Dogs Productions LLC Showrunner and Executive Producer Emeritus: Tom Sabella Producer and Host (the guy who has a face for podcasting): Bob Bender Management Representation: Chuck Thompson for Thompson Entertainment Group, LLC Co-Producer - Audio/Video Editor (the man behind the curtain): Mark Sabella Director of Video and Continuity (the brains of the entire operation): Deborah Halle Marketing and Social Media (all knowing): Sarah Fleshner for 362 Entertainment All Around Problem Solver (and Mental Health Therapist for us): Connie Ribas Recorded inside what could be an old beat up Airstream Trailer located somewhere on what’s left of Music Row in Nashville TN (Man we sure do miss Noshville, and the Longhorn Steakhouse) Mixed and Mastered at Music Dog Studios in Nashville, TN Editing and Post at Midnight Express Studio located in Olian, NY Production Sound Design: Keith Stark Voice Over and Promo: Lisa Fuson Special Thanks to the creator and founder of the podcast, Tom Sabella, along with Traci Snow for producing and hosting over 100 episodes of the original "Business Side of Music" podcast and trusting us to carry on their legacy. Website: If you would like to be a guest on the show, please submit a request to: musicpodcast@mail.com If you’re interested in becoming a sponsor for the show, let us know and we’ll send you a media / sponsorship kit to you. Contact us at musicpodcast@mail.com