Jackie Woodward / Bojangles

Bojangles is an iconic Southern brand with a storied past and some pretty famous fried chicken around these here parts. Today, Bojangles Restaurants CMO Jackie Woodward talks about what it’s like to market a brand that is entrenched in the South and to take it to greater heights than ever before. Give it a listen.<br /> 00:18 - Jackie Intro01:21 - How Jackie got to Bojangles04:20 - What is Bojangles09:22 - Bojangles "Southern” branding14:03 - Tailgating16:32 - Telling the Bojangles brand story19:05 - Tone of Voice19:52 - Hard Sweet Tea22:35 - Testing/Research24:03 - Championing Women Executives26:35 - Where to find Bojangles