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Jake Mckee - Learn the history of community building!
π€π» About the Guest - Jake McKee is the OG Community Guy. He’s been in space since 1996 which was a long time ago Jake. I was like 7yrs old. He played a pivotal role in building communities for big brands like LEGO, Apple, Southwest Airlines, Canon etc.π€π» About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.
π€π» Timestamps
00.00 - Introduction to the podcast and the guest03.37 - Jake’s tale of community from 199607.05 - Educating the industry about community in 90s12.54 - Pulling off in-person community events like a road show20.19 - Building community in the early days29.06 - Blending product and community world together39.14 - Identifying champions in your community46.48 - Incentivising the community members at Lego55.28 - Building a product insights program for early stage brands01.00.58 - Product first vs Community first company01.09.57 - Building community to empower business01.12.39 - Jake’s advice to young community builders01.15.22 - Outro to the podcast
π€π» Resources from the PodcastCommunity approach where everybody goes home happy
π€π» Where to find Jake mckee - https://www.linkedin.com/in/jakemckee/π€π» Where to find Sharath - https://twitter.com/5harath?s=20