Jean-Gabriel: Branding, Long-term Thinking, AI, Creativity: Behind the Journey by GetYourGuide

In this episode of Behind the Journey, Prateek, Employer Brand Lead, is joined by Jean-Gabriel Duveau, VP of Brand & Strategic Partnerships at GetYourGuide, to discuss brand building and creativity.Jean-ga shares his perspective on brand building, drawing from over 15 years of experience at companies like Procter & Gamble. He discusses the importance of understanding your core consumer, building a long-term brand, and telling authentic stories. They also discuss data vs. intuition, generating ideas, and leveraging AI to increase productivity.Chapters: Working in CPG and finding GetYourGuide (00:02:28) Why Jean-Gabriel joined GetYourGuide (00:06:03) Why does GetYourGuide exist as a product? (00:08:01) Traditional vs. modern branding (00:10:26) Understanding consumers (00:12:00) Telling authentic stories (00:16:09) Failures and non-negotiable aspects in branding (00:19:25) Building for long-term (00:22:33) Data vs intuition (00:24:25) AI's impact on Brand building and creativity (00:27:37) Meaningful work (00:34:28) Channeling creativity (00:37:44) Role of sport (00:38:44) Favorite experience (00:46:25) GetYourGuide is hiring
Want to help travelers make memories across the world? GetYourGuide is hiring - visit https://getyourguide.careers/ to explore open roles.Connect with Jean-ga on LinkedIn.Follow GetYourGuide:
- LinkedIn: https://www.linkedin.com/company/getyourguide-ag 
- Instagram: https://instagram.com/insidegetyourguide