Joe Whitbread – Personal Branding: Maximize Your Social Media

SEASON: 1 EPISODE: 31Episode Overview:Branding is more than just your logo, slogan, product or service. It's more than just a business card or a resume. So what is it then? To learn more about personal and professional branding and how to do it right, is my guest, Joe Whitbread.Guest Bio: Joe Whitbread started his career in broadcast journalism and took his first gig as an on-air personality in Grande Prairie, Alberta shortly after graduating from SAIT. Joe moved through the radio industry as a producer, and salesperson, before transitioning to social media when it became apparent this was where businesses would have to be, to be seen. As a professional emcee, PA announcer, and voiceover artist, he’s hosted thousands of events in his 30+ year career in the public. Joe is a Dad, an artist, a Calgary Flames hockey fan, and can most often be found on summer days swinging a club on the golf course. “Do what you love, love what you do.”Resource Links:Website: https://www.joewhitbread.com/Product Link: https://www.joesocialmedia.com/training<br/>Insight Gold Timestamps:04:12 What is personal branding07:23 Your personal brand exists whether you need it to or want it to10:19 There are things that can damage your brand12:08 It’s a human conversation15:01 You cannot get it right with everybody17:20 Brand Pillars25:00 How do I evolve?26:02 R + C = P (Reality + Communication = Perception) 31:50 The five senses33:16 Understand the empathy of the audience38:45 We are a visual culture42:38 We've been marketed a false reality our whole lives43:18 CCR - Consistency, Creativity and RelevanceConnect Socially:LinkedIn: https://www.linkedin.com/in/joewhitbread/Facebook: https://www.facebook.com/joe.whitbread/Twitter: https://twitter.com/JoeWhitbreadInstagram: https://www.instagram.com/joesocialmediainc/Email: whitbread@telus.netSponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/Resources: https://becomingpreferred-podcast.com/resources/Next Episode: Selling From your Comfort Zone with Stacey Hall!