“Success Isn’t Linear” — Goop EVP of Brand Noora Raj Brown on Changing Her Goals and Finding Her True North Star

As the EVP, Brand at goop, Noora Raj Brown is always on — ready to take the heat and help the brand push the conversation forward. She's led communications for Gwenyth Paltrow's modern lifestyle startup since 2016, working on campaigns like "the diapér" and the "Hands Off My Vagina" candle in partnership with the ACLU. <br/><br/>For years, she was the first to raise her hand for a work trip, and she was focused on her next title, her next career move. But in 2020, a challenge in Noora's personal life started to change how she thinks about goals in work and in life, when she and her husband were told they couldn’t have kids. Then, after a tough round of IVF, a global pandemic, and an unexpected gift from a friend, they welcomed their daughter, Lily, and Noora shifted how she thinks about her North Star. <br/><br/>For this conversation, we're in Noora's home in Pacific Palisades, California, talking about why "there's no time for sad sushi," how she found a sense of belonging after years of transience, and how to recognize that you have enough, when there's so much you can want. Make Yourself at Home with Noora Raj Brown.  <br/><br/>___ <br/> Other guests on Make Yourself at Home include Bess Freedman (Brown Harris Stevens), Frédéric Fekkai (FEKKAI), Kara Goldin (Hint), Greg Davidson (Lalo), Danielle Canty (Bossbabe), Kate Torgersen (Milk Stork), Adrian Grenier (Earth Speed Media, DuContra Ventures), Loren Brill (Sweet Loren's), Nyakio Grieco (Thirteen Lune) and more.<br/><br/>___<br/><br/><br/>Make Yourself at Home is hosted by Kristin Twiford and presented by Nines, the household management app designed to help you manage your home and everything that comes with it, so you can live with ease. Learn more at ninesliving.com.