Lilidorei - the story behind the world's biggest playpark, with Ian McAllister

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, Founder of Rubber Cheese.<br /><br />Download the Rubber Cheese 2022 Visitor Attraction Website Report - the first digital benchmark statistics for the attractions sector.<br /><br />If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.<br />If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcastCompetition ends July 31st 2023. The winner will be contacted via Twitter.  Show references:  https://www.alnwickgarden.com/https://www.linkedin.com/in/ianjmcallister/https://www.itv.com/news/tyne-tees/2023-05-24/worlds-biggest-play-park-set-to-open Ian McAllister is the Strategic Head of Marketing and Communications at The Alnwick Garden and Lilidorei.  His route into attraction marketing wasn’t an obvious one – from not joining the RAF (based mainly on eyesight and petulance) he dabbled in recruitment ( based mainly on proximity to his flat) then television (based mainly on flatmate work envy).  He manages a team of marketers who deliver all marketing, PR and communications to these two attractions based in Northumberland. Transcriptions: Kelly Molson: Welcome to Skip The Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson. Each episode, I speak with industry experts from the attractions world. In today's episode I speak with Ian McAllister, Strategic Head of Marketing and Communications at The Alnwick Garden.Ian shares with us the magical story behind Lilidorei, logistics of creating a play structure over 26 meters tall, snot ice cream, free Fridays and the impact this will have on the local area and children. If you like what you hear, you can subscribe on all the usual channels by searching Skip the Queue. Kelly Molson: Ian, I'm so excited to have you on the podcast today. Thank you for coming to join me. Ian McAllister: No problem. Kelly Molson: Let's start with some icebreakers, shall we? Ian and I, we had a little pre podcast chat a few weeks ago and we established that we're both from sunny old Essex. This could end up quite messy, really, couldn't it? Because I tend to whenever I'm speaking to my Essex kinfolk, my accent goes, very Essex. This might get messy. Ian McAllister: The good thing is, living up here, people don't know my real accent, but once they hear that, I'm sure that it'll come out. Kelly Molson: They will after this, Ian. Right, okay, icebreakers. I want to know, topical, what's the worst Essex nightclub that you've ever been in? Ian McAllister: Tots, Southend. But it was so bad that I used to go every Friday. It was bad for the sticky floors and for the people that were there and for the music they play