Low-Budgets High-Reach Advertising as a Small Brand

Branding is an essential element that can make or break a business, shaping its identity and market presence. But there is much more to it than meets the eye. Experts Daniela Rossi, Bassem Saber, Nader Amiri, and Nina Seredia, with their extensive experience and expertise, engage in a compelling discussion on the challenges and strategies of building successful ventures within the branding landscape.Sign up for Step events https://stepconference.com/Subscribe now to the Step Feed newsletter for a daily roundup of the top tech & business news https://subscribe.stepfeed.com..../___________________ Having a business within a brand.6:40 Advice for bootstrapping with no money.8:43 How to know who to go to?12:45 The importance of understanding your target market.14:57 Looking at your data to validate your assumptions.18:36 The formula that works for all companies.21:34 The importance of collaboration and collaboration.24:30 How do you choose a partner for collaboration?_____________________QUOTES"Because I wanted to have my freedom and freedom. Yeah. That's why I thought I would make a lot more money when I had my own business than being an employee. And it ended up to be true.""It's really the challenge is resisting that temptation and say, Hold on, do I have the right product market fit? Do I have the right brands? Do I have the right, you know, objectives? Am I going through the right channel?""I'm actually consider myself one of these crazy first, one of the first expat women who opened an office in Media City many years ago, was in building number eight.""My agency helps companies to create these meaningful, meaningful businesses that have purpose. And I love it. Because I truly believe that through businesses we can change this world for the better.""So if that's what you stand out for how much money you need to advertise, it will never be enough. So I think it's that focused, start focusing first once you know, then you know, when you need where you need it, even if it's 100 DHS.""Going back to this, like, Who are you talking to? And it's not just about, you know, this demographic or geographic but going really deeper? What are their pain points? What channels? Are they browsing? What are there likes? What are their dislikes? What does their day look like, really going deeper to understand their life, and how you can play a role in you know, relieving some pain or adding value to that.""We had a small budget, not a big budget, so and we were like, Okay, let's go and put our brand out there. And let's go and start the service and see what we get. We got some traction, some numbers and became something. Okay, let's put more let's put more.""So how we stand out today as an agency, is by creating this added value content that no other agency does, by doing honoring people on a podcast. And by doing talks like this, ah, I'm a step. I brag about it.""So make yourself visible, be heard be seen."_____________________If you’re enjoying this podcast, please subscribe to Step Podcast and leave us a review!Spotify → https://spoti.fi/3LIG8wjApple Podcasts → https://apple.co/3PxIXU5Anghami → https://bit.ly/3lDKxG