‘Whatever you do…just get in the arena’ – leaning into founding fear with Ugly, disruption at Heinz and making magic with Vita Coco and TOTM. Pure Gold from Hugh Thomas #1

Welcome to You, Me & CPG - the podcast series that delves deep beyond the label and learns from the people behind the products.<br/><br/>We’re kicking the series off with a guest who’s no stranger to launch-day success, selling 10,000 bags of coffee on Top of the Mornin’ Coffee’s very first day of re-launch, earlier this year...<br/><br/>With a career steeped in entrepreneurial brand spirit underpinned with a restlessness and relentless for improvement, it’s a pleasure to welcome Hugh Thomas onto the series premiere as he shares the importance of empathy, leaning into fear, and dedication to your mission.<br/><br/>This episode covers<br/><br/>● How Top of the Mornin’ sold 10 thousand bags of coffee on Day One● Reflecting on the turbulent success and downfall of his brand, ‘Ugly● Being an outlier and a disrupter at Kraft-Heinz and Vita Coco● Whether the US West Coast is the birthplace of many CPG trends● Branding as the confluence of art, science and vision<br/>Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/