Making the Right Data-Driven Decisions with the Chief Strategist of Google, Neil Hayne

In this episode of Chaos to Clarity, Eric is joined by Neil Hoyne, Chief Strategist at Google.<br /><br />Neil is an expert at combining data with customer insights to form the ultimate approach for revenue teams.<br /><br />In this episode, Neil provides tactical advice on how you can apply data and metrics correctly in your revenue strategy, and at what stage your company should start investing in data.<br /><br />Neil emphasises building a data-driven culture from day one, and optimising your approach based on the insights provided by your most profitable customers.<br /><br />He also goes in depth on the difference between being product/order-centric, and being customer-centric, and the impact that this shift can have on your business.<br /><br />Check out the full episode to learn new and improved ways on how to approach your overall business strategy!<br /><br />00:00 Intro<br />01:01 Neil’s Journey into Data Analytics<br />02:23 How to Connect Data with the Customer’s Voice06:55 The Impact of Machine Learning on Large Data Sets09:04 Making the Right Decisions with your Data<br />12:30 What’s the Right Time to Invest in Data<br />17:35 How Neil Approaches LTV:CAC<br />19:55 The Difference Between Order-Centric and Customer-Centric Approaches<br />22:24 Prioritising for your Customers Future<br />22:43 Use Competitive Analysis to Find Your Niche<br />25:00 Go for Big Changes<br />26:35 What does “Chief Strategist” Entail?<br />31:30 Why Large Consultancies Might Not Be The Right Answer<br />36:19 The Right Way to Approach Transformation<br />41:28 How to Measure The Success of your Strategic Efforts<br /><br /><br />Check Out Neil - https://www.linkedin.com/in/neilhoyne/<br /><br />Don't forget to subscribe to the Chaos to Clarity Podcast for more invaluable episodes to help you grow your business and stay ahead of the curve!To reach out to Eric, visit FullCycleProduct.com<br /><br />