Managing misinformation at the speed of AI | John Croll, Truescope

Truescope co-founder and CEO John Croll helps communications teams understand how the media and public discuss their organizations online. He says generative AI platforms like ChatGPT may accelerate the spread of misinformation, impacting public opinion and company reputations and making the job of a modern communications professional more complex. Topics discussed  How the media cycle has sped up, requiring organizations to keep up with the real-time flow of information and sentiment. Many are struggling with this challenge.  How the Truescope platform provides organizations with media mentions and relevant public discussions in real-time, allowing corporations and governments to make communications decisions quickly.  Why, in the case of a data breach, getting accurate information to influential sources is critical and a significant test for an organization’s communications team.  The need for organizations to take control of their “digital facsimile” in both AI databases and in public conversation.  Why large language models (LLMs) and other forms of generative AI pose challenges and opportunities for organizations wishing to understand and influence discussion.  The critical steps for organizations who want to combat misinformation.  Resource links   Truescope  UpGuard: How did the Optus data breach happen?  NewsGuard Truescope Talks  The Fin podcast  The Circuit with Emily Chang