Mariah Eckhardt runs one of the coolest natural brands going, and one of the OG purpose brands at that. On today’s episode, we talk with Mariah about how running everything at Burt’s Bees – from PR and promotions to marketing and everything in between – has led her to know and live this brand, inside and out. She also talks about how their purpose drives everything they do, not just the communications.00:18 - Mariah Intro02:10 - Mariah's background07:37 - Burt's Bees Mission09:48 - How does Burt's Bees fit into the natural marketr14:34 - Customer trust driving other products16:29 - Who are Burt and Roxanne22:34 - How does Burt live on now in the brand24:28 - Other Iconography26:10 - Conscious Beauty31:31 - Where can the brand go that it hasn't and vice versa37:28 - How did Burt's Bees influence Clorox39:50 - Influencers and Social Media

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