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Marketing Productively
Talking Points The importance of marketing yourself Having a strategy for your marketing tactics Why you have feast and famine cycles Target markets Being specific in your marketing Distribution Building marketing into your routine Picking a marketing method that has the least friction for your personality and skills Amplifying your message with social media Using social media in a way that fits your brand and style Avoiding getting sucked in by social media Why a rut is a good sign How your body of work can add up How you can leverage content that you’ve already created Marketing as a form of teaching How to form a marketing habit Quotable Quotes“If you’re running a business, you need to be marketing, full stop.” –JS“Until you get really specific, those doors are closed.” –RM“You may spend – especially when you first start something – as much time distributing, or even more, as you do creating the content.” –RM“I really want everyone to have a daily habit around marketing their business.” –JS