Martin Sendyk – Lytica

Big or small, all businesses have one goal: growth. With the close of its recent Series A investment round netting a total consideration of over $13 million, Lytica is certainly on the right track. An Ottawa-based company, Lytica is armed with the data, insight, and analysis its customers need to improve procurement and build a reliable supply chain. President & CEO Martin Sendyk joins host Manjula Selvarajah on the latest episode of Invested in Our New Reality and shares how Lytica became the world’s only provider of electronic component spend analytics and risk intelligence using real customer data.