Matt Harding | Data Data Everywhere

This week’s guest is Matt Harding, Head of 4PL Data and Analytics at UberFreight.  With over 25 years in the industry at logistics.com, Chainalytics, Transplace, and now UberFreight, Matt is a leading light in applying analytics and visualization to the transportation industry.  In our conversation, we trace the evolution of data science in trucking, discuss the understanding gap between the C-suite and transportation executives, debate the impact that the wide availability of market data has had on drivers, carriers, and the industry as a whole, and talk about the challenges and hurdles of introducing change - especially data driven - within an organization.