Meet the company developing new franchises from scratch for the sake of ROI

In this episode of Take-Away with Sam Oches, Sam talks with James Walker, chief culinary and concept officer for Experiential Brands, which counts three original brands under its umbrella: The Original Hot Chicken, Inked Tacos, and Pinsa Roman Pizza. The company is planning a unique expansion strategy for these brands that cross-utilizes each concept to maximize efficiencies and profitability for the franchisee, and James joined the podcast to talk about why Experiential Brands is designing franchises from scratch for the sake of profitability and how the company has optimized each brand with expansion in mind. In this conversation, you’ll find out why:Developing a brand from scratch is harder than everSocial media provides a great opportunity to craft a brand personality You can design new restaurants to house multiple brands with minimal capital expenditureA new way to view ROI is a “return on innovation” Your economic model will determine the longevity of your brandFranchisees today want easy execution and quick return on investment <br/>Have feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.