Technology-driven solutions in branding are remarkable tools. But shiny gadgets can make it easy to lose sight of your higher ed marketing team’s ultimate goal: giving prospective students a quality value proposition. William Faust , Senior Partner and Chief Strategy Officer at Ologie , shares his insights on brand management and how smaller schools can raise the stakes in their branding game through differentiation. Join us as we discuss: Why branding is a constant evolutionary process (4:33) Branding for a mission-fit audience (12:03) Which KPIs actually matter for smaller schools (25:04) Check out these resources we mentioned during the podcast: William Faust Ologie bfaust@ologie.com To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.

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