More than just another boring email

We admit it! We’re intimidated by all the digital possibilities presented by AI and automation, especially when it comes to composing the perfect newsletter. So Elisa and Andrew called in an expert for Episode 80 of Association Transformation. Erica Salm Rench, COO of rasa.io helps us navigate content curation best practices, personalization strategies, and ensuring reliable sources. This episode will bring you up to speed on the new normal for open rates, ways to save time building newsletters, and the realities of data decay. Now we get it!  Support the show