Nemanja Mirkovic on Scaling SleepAdvisor to 12M users/yr with SEO

Join Nate Matherson as he sits down with Nemanja Mirkovic for the eighth episode of the Optimize podcast. Nemanja is an advisor and investor in online businesses and a co-founder of Sleep Advisor, which grew to 12M users/year (now acquired). This episode covers SleepAdvisor’s journey from 0 to 12M visitors per year, and includes Nemanja’s reflections on lessons learned from his journey. In this episode, we go in-depth on a number of topics including the steps to go 0 to 1, building backlinks, establishing a brand, topical authority, and more. For more information please visit www.positional.com, or email us at podcast@positional.com.Resources:
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Check in with Nemanja on LinkedIn or by email hi@nemanja.com What to Listen For:
02:39 Namanja’s Background
03:19 Why ‘sleep’: SleepAdvisor’s origin story
05:00 Growing SleepAdvisor from zero to 12M visitors per year
08:02 How much content did SleepAdvisor create?
09:33 SleepAdvisor’s link-building campaign
14:17 Domain rating vs. link relevance
16:07 Namanja reflects on missteps & lessons learned
18:58 Life after SleepAdvisor
20:28 How to: create an authority website in 2023
25:29 How to: successfully drive traffic from channels outside organic search
28:09 Namanja’s thoughts on AI content
30:54 Do experts matter when writing content? Should we use them?
33:14 Lightning Question Round