NPS Sucks

0 Views· 07/11/23
The Revenue Formula
The Revenue Formula
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Net promoter score is terrible - it's become useless for SaaS. We discuss the problems with it, and how to fix it. (00:00) - Introduction (01:39) - The old framework: Net promoter score (04:47) - The problem with NPS (06:21) - It's self-correcting (07:29) - A metric that can be gamed nicely (09:35) - Promoter today, detractor tomorrow (10:15) - A honeypot for promoters (11:35) - Are the teams using it? And what is it needed for? (11:56) - OK, NPS sucks. Now what? (12:28) - If the focus is retention & satisfaction, listen here (24:13) - For word of mouth - listen here
Also mentioned in this episode: Earned Growth Rate from HBR NPS isn't a leading indicator of churn from Gainsight PS: NPS was developed in the 90s by Bain & Co -- before SaaS really came around.

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