In this episode of the First Day Podcast, host Bill Stanczykiewicz is joined by renowned guest Russell James III, an authority on planned gift fundraising. Together, they explore the world of planned giving principles, offering valuable insights for nonprofits and fundraisers alike. Russell, the author of Chapter 36 in Achieving Excellence in Fundraising, 5th Edition, shares his journey from law school to becoming a leading expert in planned giving. The conversation highlights the transformative potential of planned giving, challenging misconceptions and emphasizing its role in wealth sharing. Discover practical strategies for identifying prospective planned gift donors, initiating positive conversations, and integrating planned giving into your nonprofit's fundraising plan. Learn how planned giving can lead to remarkable long-term fundraising growth, revolutionizing your organization's ability to make a lasting impact.

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