[Raised $30 million] Ep.81 - The First 100 with Roei Ganzarski, the CEO of Alitheon | Demonstration Marketing | Cold-Calling

Roei Ganzarski is the CEO of Alitheon, an Optical AI technology company designed to trace the lifecycle of goods without labels, markings, or packaging to solve the $3 trillion counterfeiting market. Alitheon has developed FeaturePrint® technology which digitizes physical objects for irrefutable identification, authentication, and tracing and eliminates misidentification and misuse of items. Alitheon has raised Raising a $30 million Series A round with BMW as the lead investor.<br/><br/>Roei is a force of nature, and you don't want to miss an episode full of tactics and advice that any entrepreneur will benefit from. Here are three principles he lives by:<br/><br/>1) Only dead fish go with the flow<br/>2) Always remember where you come from and where you are going<br/>3) The light at the end of the tunnel could be a train, so have a Plan B<br/><br/>You can find<br/>Roei Ganzarski: https://www.linkedin.com/in/roeiganzarski/<br/>Alitheon: https://www.alitheon.com/If you like our podcast, please don't forget to subscribe and support us on your favorite podcast players. We also would appreciate your feedback and rating to reach more people.<br/><br/>We recently launched our new newsletter, Principles Friday, where I share one principle that can help you in your life or business, one thought-provoking question, and one call to action toward that principle. <br/><br/>Please subscribe Here.<br/><br/>It is Free and Short (2min).