Ray-Ban SUN-DAY

Imagine celebrating the longest day of the year with an iconic brand. On June 21st, Ray-Ban hosted a one-of-a-kind global concert experience: the inaugural Ray-Ban SUN-DAY, celebrating the sun on the longest day of the year. The celebration occurred worldwide, in Tel Aviv, Paris, London, and New York. The day was filled with vibrant energy and unmatched activations. Musical talent line up of a diverse range of musical styles to create a dynamic and memorable experience for guests Temporary tattoo bar and sun-screening studio for guests to commemorate their Ray-Ban SUN-DAY experience Product installation displays the latest Ray-Ban collections, including Reverse, Mega Icons, and Gen-Z, and showcases Ray-Ban’s commitment to providing superior eyewear that protects and enhances vision under the sun’s rays. In this episode, Dr. Darryl Glover sits down with Dan Alder, VP of Professional Solutions, Marketing, Ray-Ban, to discuss how Ray-Ban continues to create iconic, culturally significant moments to generate brand love from consumers everywhere.