[Replay] How to improve SEO performance without waiting for months

Accompanying blogpost: The Scorecard Approach: How to improve SEO performance without waiting for months
How do you improve SEO performance when there are so many factors that can make a big difference to how effective it is? Because the answer to this question isn’t always clear, companies spend a lot of time, and huge amounts of money each year, to improve and optimize their SEO.Unfortunately, when a lot of companies get started on their SEO, they spend far too much time focusing on the minutiae instead of making meaningful changes. This can set them back months, costing them both money and customers.But by using a scorecard to measure and track the areas that contribute to improved SEO performance, we have been able to prioritize actions that drive meaningful growth in trials and demos for our clients.By not focusing on vanity metrics like search volume or traffic, we are able to regularly improve ROI for our client’s investment in SEO.In this article, we’ll cover: The common pitfalls companies fall into when approaching their SEO Why we take a different approach to most agencies and in house teams How we drive improve ROI on SEO for our clients with an SEO scorecard Struggling to get results from your SEO? Schedule a Free SaaS Scale Session to find out how we can help you to hit the ground running.
===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away:  Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast. If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients. If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page. If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.