Retail Goes Global with the Power of Influencer Marketing: Amanda Amar, Aldo

Welcome to The Voice of Retail podcast. I'm producer & host Michael LeBlanc, and this podcast is produced in conjunction with the Retail Council of Canada. Meet Amanda Amar, Senior Director of PR & Social Media with ALDO, as she takes us through some of its most successful Influencer Marketing campaigns ever and how this Canadian brand uses Influencer Marketing to meet consumers with the content they want to see on social platforms and drive traffic and sales.  In a wide-ranging conversation, we cover everything from optimal organizational structures to getting the best out of your social campaigns, choosing the best influencer strategy to meet your needs, and what to think about when your selected social media platform falls under public scrutiny.About AmandaA strategic communications leader, with 14 years of Global brand experience in the fashion retail industry, Senior Director of PR & Social Media, Amanda Amar has been with the ALDO Group for nearly 10 years. Amanda is passionate about building and nurturing teams, along with managing and executing data informed, creative and strategic communications plans that have proven to drive results across brand equity, brand sentiment and overall brand health metrics. A leader in the industry, Amanda consistently builds working relationships across internal and external stakeholders to support in crisis communications, content strategy, celebrity, press and influencer relations, consumer engagement and scalable 360 marketing campaigns. About Michael Michael is the Founder & President of M.E. LeBlanc & Company Inc. and a Senior Advisor to Retail Council of Canada and the Bank of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Today's Shopping Choice and Pandora Jewellery.   Michael has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated worldwide in thought leadership panels. ReThink Retail has added Michael to their prestigious Top Global Retail Influencers list for 2023 for the third year in a row. Michael is also the president of Maven Media, producing a network of leading trade podcasts, including Canada's top retail industry podcast, The Voice of Retail. He produces and co-hosts Remarkable Retail with best-selling author Steve Dennis, now ranked one of the top retail podcasts in the world. Based in San Francisco, Global eCommerce Leaders podcast explores global cross-border issues and opportunities for eCommerce brands and retailers. Last but not least, Michael is the producer and host of the "Last Request Barbeque" channel on YouTube, where he cooks meals to die for - and collaborates with top brands as a food and product influencer across North America.