Reviving Chocolate Traditions with Oaxacanita Chocolate's Founder

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In a recent episode of the "CEO Wisdom Podcast," Charles warmly welcomes Germán Santillán, the founder and CEO of Oaxacanita Chocolate. Germán passionately delves into the rich history of chocolate in Mexico, emphasizing its deep cultural and social significance, especially in the Oaxaca region. He explains how chocolate has been a symbol of social unions, used in ceremonies like baptisms, funerals, and weddings. Oaxacanita Chocolate, as Germán describes, is the first indigenous social chocolate company internationally recognized for its social impact. The company's mission is not just about producing quality chocolate but also about reviving the cultivation of cocoa in the region, providing jobs, and preserving the age-old traditions. Germán also touches upon the challenges faced by the cocoa industry in Mexico and how Oaxacanita is addressing them, including their initiative of a cocoa academy to empower a new generation of farmers.
If you're looking to scale your business through podcasts, get invited on our CEO Wisdom podcast OR drop Charles a message on his Linkedin: linkedin.com/in/sdr-as-a-service