Rusty Shelton: A Master Class in Brand Building for the World's Best

My guest on E274 of #thePOZcast is Rusty Shelton, founder of Zilker Media. Zilker Media is an award-winning boutique agency providing end-to-end brand building for some of the world’s top executives, thought leaders, and companies.  Rusty has worked with clients like Chicken Soup for The Soul, IBM, Amazon, and more, and has managed the launches of more than 35 New York Times and Wall Street Journal bestsellers. He’s a serial entrepreneur who has created multiple PR and branding agencies, so let’s dive right into how he’s done it and what makes a successful campaign. For more on Rusty, please visit www.zilkermedia.com If you enjoyed this episode, please leave a review:   https://ratethispodcast.com/thepozcast #thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers.  Check out a free demo today! https://bit.ly/2Fbm/BZ Thanks for listening, and please follow us on Insta @NHPTalent and Twitter @AdamJPosner.eth  For all past shows, please check out www.thePOZcast.com