S03E07 - Oyster Director of Brand, Justin Rands

In this episode, Charli talks with Justin Rands, Director of Brand at Oyster. Justin talks about the company’s fast growth, and their commitment to design from the very beginning. Justin also discusses how they have evolved the Oyster brand in a way that helps them stand out in a crowded space, and what they love about Webflow.
Oyster is an employment and HR platform that makes it easy for companies to hire people from anywhere in the world.
Key Takeaways 02:14 - Justin’s role as Director of Brand 05:18 - Why Oyster uses Webflow for the marketing website 07:17 - How brand and product collaborate at Oyster 10:24 - How design and marketing work together 14:47 - How Justin build out the Oyster’s brand studio team 18:21 - How Justin decides what to outsource 23:58 - How Justin would describe the Oyster brand 25:59 - Goals for redesigning the home page 27:33 - How Oyster uses data in design 32:08 - Working with time constraints 36:05 - Development and project management tools at Oyster 38:42 - How Brand Producers function at Oyster 42:17 - How the new home page has performed 44:41 - Justin’s biggest challenges 47:44 - Areas where Justin wants to grow 51:34 - The project Justin is most proud of 
Links  OysterHR.com Justin on LinkedIn Justin on Twitter Loom Inside Marketing Design at Loom Webflow Freigeist
Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com
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