S03E08 - Funding Circle (with Lead Marketing Designer, Monika Pawlik)

In this episode, Charli talks with Monika Pawlik, Lead Marketing Designer at Funding Circle. Monika talks about how she and her team have collaborated and stayed a tight-knit group through lots of change, working with external agencies, and how Funding Circle’s most successful campaign came to fruition.
Funding Circle is a UK-based lending platform that offers specialized funding options for small businesses. 
Key Takeaways 02:14 - Monika’s role as Lead Marketing Designer 04:35 - Where the design team sits in the larger org structure 06:24 - How designers collaborate at Funding Circle 09:22 - How Monika describes the Funding Circle brand 13:01 - How Funding Circle produces TV commercials 17:56 - Working with external agencies 20:46 - The neon campaign 25:43 - The impact of Funding Circle’s most successful campaign 28:57 - How much of Monika’s work is print vs digital 30:02 - The differences between print and digital design 33:03 - How Funding Circle measures the success of print campaigns 35:28 - Monika’s biggest challenges 37:39 - What’s next for Monika 38:23 - Monika’s proudest design moment 
Links  FundingCircle.com Monika on LinkedIn Marketing Design Dispatch Inside Marketing Design at Monday.com
Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com
Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts YouTube
WebflowThis season is brought to you by WebflowTry the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free