S03E09 - Planoly (with Design Manager, Carra Sykes)

In this episode, Charli talks with Carra Sykes, Design Manager at PLANOLY. Carra talks about the evolution of social media, and how the shift toward video has impacted her team and the need for marketing designers with a broader skillset. She also talks about marketing design challenges, and how she balances her desire for high quality and the need to iterate quickly. 
PLANOLY is a social media content management and scheduling tool designed to simplify the social marketing process.Key Takeaways 02:05 - How does the Marketing Design Team fit into PLANOLY’s overall structure? 02:52 - Carra’s day-to-day responsibilities as a Design Manager 04:27 - What the Marketing Design Team is responsible for 07:08 - How Carra describes the PLANOLY brand 08:59 - How PLANOLY maintains brand consistency 12:02 - How social media design has evolved 15:41 - Carra’s process for creating video ads 17:31 - Designing for video vs still graphics 24:24 - Marketing a product or feature that doesn’t exist yet 27:03 - How marketing and product collaborate at PLANOLY 29:01 - Carra’s approach to product imagery in design 35:24 - How Carra works through ideas that didn’t work 37:00 - Who owns and manages the marketing site at PLANOLY 41:18 - Working with contractors and agencies 50:02 - The biggest challenges Carra is currently facing 53:03 - Carra’s proudest moment 
Links  PLANOLY.com Carra on LinkedIn HubSpot Figma Adobe
Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com
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