S03E10 - Chargebee (with Design Manager, Shakthi Hari)

In this episode, Charli talks with Shakthi Hari, Design Manager at Chargebee. Shakthi dives into how he uses systems and processes for everything from team collaboration to design process to iterating and shipping new projects. Shakthi also talks about documentation, and why it’s such a critical component of Chargebee’s process and ability to scale the output of a relatively small team.
Chargebee is a globally-distributed company that helps businesses manage subscription billing and take payments.
Key Takeaways 02:04 - How Chargebee’s marketing design team is structured, and where it fits within the organization 03:21 - Shakthi’s role as Design Manager 06:518 - How internal collaboration works at Chargebee 08:30 - How Chargebee uses design systems 10:35 - Taking on large projects 16:54 - “Problem-aware” web pages vs “solution-aware” pages 24:43 - How and why Chargebee lets the marketing team “design” web pages 27:53 - The importance of documentation and why it’s an integral part of the process 36:10 - How Shakthi’s team works with marketing goals 40:35 - The role of metrics in the design process 43:34 - How Shakthi decides what projects to revisit and iterate on 51:21 - Chargebee’s design process from concept to launch 52:24 - Shakthi’s biggest challenges 54:51 - Shakthi’s personal and career goals 56:09 - Shakthi’s proudest moment
Links  Chargebee Shakthi on LinkedIn The Design Convo Podcast Shakthi's YouTube channel Shakthi's website Audience Influence Model by Brian Cugelman Eat That Frog! By Brian Tracy Measure What Matters by John Doerr
Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com
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