S03E11 - RightMessage (with Co-Founder, Brennan Dunn)

In this episode, Charli talks with Brennan Dunn, Co-Founder at RightMessage. Brennan is one of only two people at RightMessage, and he talks about how he balances all the various tasks on his plate, including design. Brennan also talks about personalization, and how focusing on specific segments of your audience can lead to a greater connection and, ultimately, higher conversion rates. 
Right Message is a tool that helps creators survey their audience to segment them and provide the most relevant content for that segment, as well as personalize their websites to speak directly to a certain audience segment.Key Takeaways 02:01 - How design works at RightMessage 07:17 - How Brennan describes the RightMessage brand 14:28 - The strategy behind the new website design 15:23 - Tools Brennan uses in the design process 17:18 - How Brennan came up with the narrative flow for the new website 19:02 - The most challenging parts of the new design 22:47 - How long Brennan spends on a design project 24:03 - How Brennan uses metrics 34:26 - Are there situations where the effort to personalize doesn’t pay off?  40:32 - The biggest challenges Brennan is facing 43:01 - Brennan’s proudest design win
Links  RightMessage Brennan on LinkedIn OptinMonster ConvertKit VS Code Figma TailwindCSS Coolors.co Transistor Laura Roeder Typeform Pat Flynn Drift
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