In this episode, Ruben and Tim discuss how B2B organizations today can plan to scale efficiently, even amidst a rapidly changing global landscape. In 2023, B2B e-commerce sales are projected to reach $1.8 trillion, accounting for 17% of all B2B sales in the U.S. alone. B2B companies expecting to grow need to take e-commerce into account.Leveraging B2B e-commerce can get you to your prospects faster, keep you agile, and ensure you’re scaling intelligently and with purpose. Tune in to find out: How Century Martial Arts, a global supplier of martial arts goods, pivoted during the pandemic to remain profitable. How to use web store analytics to find leading indicators that can guide your growth strategy How high adoption rates on your web store can ensure you scale successfully? Useful links:
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