S13 EPISODE 11: Welcoming the LGBT+ Community Into Your Business – Interview with Adam Bold

Adam Bold runs a business called Points of Difference Travel and Events and in this episode, he shares his know knowledge and experience with marketing to the LGBT+ community. Some of the highlights of this episode include… Examples of different market segments and how to market to them Awareness of the communities within communities  How to adjust your language, imagery, products, and services to be more inclusive  To learn more about Points of Difference Travel and Events visit: https://pointsofdifference.com Happy listening! Reference links which Adam shares are the following:  https://en.wikipedia.org/wiki/Pride_flag<br /> https://www.pridetraining.org.au/pages/pronoun-page<br /> https://www.coe.int/en/web/gender-matters/sex-and-gender<br /> https://aifs.gov.au/resources/practice-guides/inclusive-communication-lgbtiq-clients<br /> Webinar – https://ap-app.webinar.net/r/ar5M6NL8GbZ To discover more marketing strategies, make sure to join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): http://basicbananas.com/virtualsummit Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch Here’s to creating ripple effects of brilliance everywhere we go!<br /> The Basic Bananas Team .fb-background-color { background: !important; } .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; }